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Six benefits of Inbound Marketing

Inbound marketing is a digital strategy that provides six benefits to companies: increase the organic traffic of their websites, reach more ‘fans’ of the brand, create a database, have quality content, position themselves among its users, and transform leads into sales.

SIX BENEFITS OF INBOUND MARKETING

AT IFC COMPANY WE USE THIS MARKETING STATEGY TO HELP COMPANIES ACHIEVE SUCCESS

Inbound marketing is a digital strategy that provides six benefits to companies: increase the organic traffic of their websites, reach more 'fans' of the brand, create a database, have quality content, position themselves among its users, and transform leads into sales. A profound change in the market, as customers become active receivers during the buying process. At IFC Agency we believe in this new philosophy and offer inbound marketing campaigns to accompany companies to achieve success.

According to the study The results of Inbound Marketing, in one year, qualified marketing contacts (MQL) are doubled using inbound marketing; leads are multiplied by five and visits to the website quadruple. In an inbound strategy its the customers who are interested in the products and services of the brand thanks to the quality content, then the brand accompanies them throughout the purchase cycle. The company must send the appropriate content to the right person and in a timely manner. During the process, the brand generates these six assets:

1. ORGANIC TRAFFIC

Create, publish and share content for the public, with relevant information – including keywords and placing the user’s interest in the center – to allow the brand to position itself on Google search engines. The value is defined by the conversion of this content that the user has found on the blog, social networks, or the company website. In the end, it all translates into sales.

2. BRAND ‘FANS’

According to the Digital Connections study, 49% of consumers like to receive relevant ads and 36% will buy the products of a brand that addresses them in a personalized way. In this context, inbound marketing allows the current consumer to be reached without the content being interrupted with messages that are not relevant to him. How? Inviting the users of their social networks and the blog to follow the content of the brand via mail (subscription), thus creating a database that the company can use to obtain sales.

With inbound marketing customers become active receivers during the buying process

3. CREATION OF A DATABASE

It is the desired goal of all the techniques of inbound marketing: converting leads into contacts to create a database that the company can eventually sell to a third party; provided there is prior indication of this action in the privacy policy of the website.

4. ‘SELLABLE’ QUALITY CONTENT

Content is the core value of this strategy and, in turn, an asset that is generated with it. Creating and sharing it requires analyzing it and adapting it to the needs of the users of a brand. It is the raw material, since it can be shared and sold.

5. POSITIONING IN THE USERS’ MIND

All quality content and the relationship of non-invasion and trust that is established between the brand and the user allows the latter to stay with the brand and remember the company. One of the most interesting assets for a company.

6. LEAD NURTURING AND LISTINGS

Finally, once we have generated a database, inbound marketing allows us to ‘take care of it’, increase it, and transform it into sales. The system works through automatic mailings between registered users and those interested in our company.

Brian Halligan, founder of inbound marketing, knew that this technique generates value to the company and creates brand image: “The customer is tired of advertising interrupting their day to day, and the brands have changed this technique by a dialogue of confidence with its consumers. ” We at IFC Company believe we can help companies achieve this.